Imaging a brand to launch Australasia's leading health innovation tech hub for KJA.
To build a brand that represents the values and reputation of the Liverpool Innovation Precinct and its members to create a health, medical and research hub.
We created a brand that represents the flexible and collaborative approach of Liverpool Innovation Precinct. The shapes create the letters L, I and P, which then become supporting graphic elements for the identity as textures and image containers. The typographic placement supports the feeling of unity and being part of something bigger.